Last week I attended the Global Leadership Summit for about the 15th year. The faculty came from diverse areas in ministry, government and business. Each year I encourage my network to attend because of the rich leadership insights I have gleaned. In fact, several years ago I began taking my then 12-year-old son and later my teenage daughter. The GLS became an annual ritual they enthusiastically anticipated, until they entered university. Even during those early days of their development they captured key learnings about themselves that shaped them into the young adults they are becoming today.
What struck me again this year was the quality of the speaker’s content related to some aspect of leadership. One speaker that caught my attention was Craig Groeschel (Founder and Senior Pastor of Life.Church). His final presentation of the conference was on the topic of communicating, especially as it relates to vision.
His point was simple and clear:
Knowledge leads to conclusions; emotions lead to action.
Groeschel offered three questions for consideration when preparing to communicate vision:
- What do you want them to know?
- What do you want them to feel?
- What do you want them to do?
His Big Idea was for leaders to pay special attention to the emotional dimension when communicating vision. With that in mind, Groeschel concluded his talk with three things to move people’s emotions:
- Share Stories Purposefully
- Choose Words Deliberately
- Show Vulnerability Thoughtfully
As leaders, I believe we would agree that we must all sharpen our communication.
Following are two podcasts by Craig Groeschel where he elaborates on the points above. I would encourage you to watch these and share these with the leaders around you. Until next time – lead on!